Being found on the first page of a major search engine like Google, is a common goal.
Success is all about bringing targeted traffic and visitors to your site for your niche. It is often one of the least costly kinds of advertising even if you hire an ‘expert’ to do it for you.
You can do a number of things yourself if you are willing to put in the effort. Before you even begin to optimize your site you need to think about which keywords you wish to rank for.
Think like a customer to discover keywords phrases they might use to find a similar product or service. The more you can think of the better. These may then be plugged into on-line tools like Google’s keyword research tool or on sites such as Wordtracker or Wordze.
These sites can give you an estimate on how often these terms are searched for. If you find some terms that have a great number of monthly searches then it is a good indication that being on page one for that phrase could equal a large number of site visitors.
Remember that frequently the keyword phrases with the most amount of searches are often the most competitive also. That does not mean that you can never rank for them, only that it may take quite a lot of time.
A good strategy is to select a mix of difficult and easy to optimize terms. This will help get you a short term and long term focus.
The content contained on the pages of your site should be your next focus. Try to use your chosen keywords into the various web pages. Despite the fact that one of the reasons for using your keywords in your site is for SEO, please don’t forget that actual visitors will be reading it!
The greater the number of pages you can add to your site the better. Every time you add new content you are attracting search engines to return and reindex your web site. This can increase the chances of getting you to page one for many more terms than the ones you are specifically focusing on.