It’s the season for the tightening of the purse strings. Buyers are holding onto their cash, assessing the damage to their wallets. So now may not be the best time for sales-focused email marketing. Keeping your readers engaged is important, though. Making them happy is even better. And what better way to do that then with fun activities that keep them looking forward to your emails?
Give Them a Chance to Shine
REI, an outdoor outfitter, asked subscribers to submit action photos they were proud of to possibly be used in future ads. This keep their readers responding to their emails (improving their sender reputation), and it tells them how important they are to their company. Those whose pictures are chosen become part of the company’s marketing, strengthening their sense of involvement.
Flaunt Some Freebies
Playing a game to win free money and products is hard to resist. Neiman Marcus’ Butterfly Game is another double whammy. It gets hopeful readers in the habit of clicking through to the store’s site. Then, since the game requires visiting a series of sales pages, it likely leads to unplanned purchases (despite those solemn resolutions…)
Send A Simple Survey
Surveys keep your readers clicking, show you care about their preferences, and collect valuable feedback for you. Here, Hungry Girl, a food and nutrition blogger, asks her readers to answer an 8-question multiple-choice poll. Kept short and infrequent, surveys are an all-around winner.
Tags: email campaigns, engaging clients, seo