You’re probably reading this post outside of normal business hours. 
If you have a life, a majority of your time is spent away from the computer. But the sun never sets on the internet. It operates 24/7/365 for online and offline businesses both. The doors are always open and the lights are always on!
Blogging is increasingly being used to effectively to present businesses and products to the market. A free, easy way is now available – to share your knowledge and experience – through blog posts.
Helpful blog posts on relevant content establish you as a leader and creates a relationship that your people don’t normally get from just visiting your website. Just today in a phone conversation a client said, “I was so glad to see you are a real person!” The personal touch works.
Need examples? I’m a fan of blogs like one of my own clients
www.brennanking.org/blog as he shows a painting in progress and painting on locations in the beautiful Florida landscape.
A great blog is also
blog.thomasdolby.com/2009/07/tedglobal-09-music/
Contribute to the communication in meaningful ways. A terrific way to increase networking is to be active and to comment on others’ posts. Respect the poster; comment on the post. Remember that a single post could be read by thousands, some of whom may take great interest in you and the ideas you represent.
Don’t Abuse the Blog
If you use your blog correctly, folks will appreciate your information and insight. But consistency is key. Deliver value to your business community by remaining active in blogging and in social networking forums. Don’t hold back. Give more, and you will receive more.